A photo posted by @timelessskinsolutions on

It’s the trend that’s sweeping the beaches in China: the facekini. Yup, a bikini for your face. Apparently Chinese women are obsessed with having a milky white complexion. According to Business Insider:

Pale white skin is highly-valued in China, where a darker complexion is associated more with poor rural women, who often labour for long hours in the sun. The nylon accessory has tiny holes for the mouth and nose, offering those who couple it with a full body suit complete protection from not only ultraviolet rays, but also jellyfish and mosquitoes.

What do you think? Will this catch on all over the world?

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