One of the most popular locations for Instagram pics is also one of the most deadly.

A photo posted by @wen.doza on

It’s Wedding Cake Rock on the outskirts of Sydney, Australia.

Wedding Cake Rock, part of an Australian national park, attracted over 10,000 visitors a month–many of whom sought out the location because of its popularity on Instagram.

According to The Sidney Morning Herald, Wedding Cake Rock has already claimed one victim: a 23-year-old college student who reportedly was posing for a picture by hanging off the edge of the rock. When the edge of the rock crumbled, the young man plunged to his death.

Recently the National Parks and Wildlife Service closed Wedding Cake Rock and erected fences to keep Instagrammers out while they investigate the safety of the area.

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A photo posted by Alisha ?? (@lisshx) on

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